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<channel>
	<title>here &#38; now &#187; advertising</title>
	<atom:link href="http://mono-blog.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://mono-blog.com</link>
	<description>mono.blog</description>
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		<title>STATE OF PALESTINE</title>
		<link>http://mono-blog.com/2012/05/state-of-palestine/</link>
		<comments>http://mono-blog.com/2012/05/state-of-palestine/#comments</comments>
		<pubDate>Sun, 20 May 2012 09:00:20 +0000</pubDate>
		<dc:creator>tw</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[animals]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[berlin]]></category>
		<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[resistance]]></category>
		<category><![CDATA[society]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=15771</guid>
		<description><![CDATA[Governmental documents serve the explicit correlation of identity and affiliation. Palestinian artist Khaled Jarrar uses these attributes as samples for alternative models of identity and anticipates the existence of a state, which until now is mere utopia. He created a passport stamp for the State of Palestine, challenging the Israeli border regime, which he stamps [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.berlinbiennale.de/blog/en/projects/state-of-palestine-by-khaled-jarrar-18201"><img class="alignleft size-full wp-image-15772" title="Post stamp Khaled Jarrar" src="http://mono-blog.com/wp-content/uploads/2012/05/Post-stamp-Khaled-Jarrar.jpg" alt="" width="600" height="422" /></a>Governmental documents serve the explicit correlation of identity and affiliation. Palestinian artist <a href="http://www.galeriepolaris.com/artistes.php?id=58" target="_blank">Khaled Jarrar</a> uses these attributes as samples for alternative models of identity and anticipates the existence of a state, which until now is mere utopia. He created a <a href="http://www.berlinbiennale.de/blog/en/projects/state-of-palestine-by-khaled-jarrar-2-20395" target="_blank">passport stamp </a>for the State of Palestine, challenging the Israeli border regime, which he stamps passports of travellers and pedestrians in Ramallah, Berlin, Paris, and other cities since 2011. A couple of hundreds of participants carry a stamp of the State of Palestine in their passport until this day.</p>
<p>Jarrar is participating in this year&#8217;s <a href="http://www.berlinbiennale.de/" target="_blank">7th Berlin Biennale for Contemporary Art</a> (on view until July 1, 2012, free entrance) with a further aspect of the project that uses another official sign: <a href="http://www.berlinbiennale.de/blog/en/projects/state-of-palestine-by-khaled-jarrar-18201" target="_blank">postage stamps</a>. In utilizing the <a href="http://www.deutschepost.de/dpag?tab=1&amp;skin=hi&amp;check=yes&amp;lang=de_EN&amp;xmlFile=link1021531_1021524" target="_blank">Deutsche Post AG service called “individual stamp”</a>, the artist produced stamps for the State of Palestine to be used in the regular mail. More than 20,000 stamps have been sold so far. Used on letters and postcards, they have circulated worldwide. Central element of the design is the <a href="http://en.wikipedia.org/wiki/Palestine_Sunbird" target="_blank">Palestine Sunbird</a>. It embodies the wish to create an open, independent country guaranteeing freedom to everyone to carry one’s life in one’s hand.</p>
<p>Jarrar’s passport and postage stamps tell the story of a state-to-be. But reality goes against him and other Palestinians. Instead of continuing again and again the discussion about a one- or two-state solution, using these stamps is a simple gesture that helps to create normality.</p>
<p>Read an interview with the artist by David Miller <a href="http://www.berlinbiennale.de/blog/en/comments/an-interview-with-khaled-jarrar-26730" target="_blank">here</a>.</p>
<p><em>You can buy the stamps at the counter of the 7th Berlin Biennale. To order stamps please contact <a href="mailto:%20fz@berlinbiennale.de">fz@berlinbiennale.de</a>. Against a small surcharge, the standard stamps of 0,55 Euro were produced with the “individual stamp” service of Deutsche Post AG and are valid for regular mailing. One sheet of 20 stamps costs 16 Euro (plus additional shipping fee for mail order of 1,45 Euro). Stamps are sold by sheet only.</em></p>
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		<title>mono.survey #1 – pleased to meet you</title>
		<link>http://mono-blog.com/2012/02/mono-survey-1-%e2%80%93-pleased-to-meet-you/</link>
		<comments>http://mono-blog.com/2012/02/mono-survey-1-%e2%80%93-pleased-to-meet-you/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 22:22:23 +0000</pubDate>
		<dc:creator>ub</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[mono.kultur]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=14071</guid>
		<description><![CDATA[
When we first started mono.kultur in 2005, we had no idea we would still be around in 2012. mono.kultur was just something we thought should exist. Obviously, so do you – and we&#8217;re very flattered by the support and feedback we have been getting from people like you: our readers. But it would be nice [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://kwiksurveys.com/online-survey.php?surveyID=LKKNMK_74b3d44a&amp;u=mono-survey-1" target="_blank"><img class="alignleft size-thumbnail wp-image-14069" title="survey1" src="http://mono-blog.com/wp-content/uploads/2012/02/survey1-136x150.gif" alt="" width="136" height="150" /></a><br />
When we first started mono.kultur in 2005, we had no idea we would still be around in 2012. mono.kultur was just something we thought should exist. Obviously, so do you – and we&#8217;re very flattered by the support and feedback we have been getting from people like you: our readers. But it would be nice to find out more: Who are you? What do you like about mono.kultur? Or what would you like even better?</p>
<p><a href="http://kwiksurveys.com/online-survey.php?surveyID=LKKNMK_74b3d44a&amp;u=mono-survey-1" target="_blank">To make it worthwhile your time, you get the chance to win a year&#8217;s subscription of mono.kultur (4 issues). As always, thank you for your support.</a></p>
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		<title>Nothing quite like a real book</title>
		<link>http://mono-blog.com/2012/01/nothing-quite-like-a-real-book/</link>
		<comments>http://mono-blog.com/2012/01/nothing-quite-like-a-real-book/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 08:04:42 +0000</pubDate>
		<dc:creator>ub</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=13752</guid>
		<description><![CDATA[
The owners of Type bookstore in Toronto (call: + 416 366-8973) put their shelves to life. Is this a video response to Spike Jonze&#8217;s Mourir Auprès de Toi? Or an appendix to Anthony&#8217;s Bookshelf Porn?
Anyway, nice ad!

]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="344"><param name="movie" value="http://www.youtube.com/v/SKVcQnyEIT8&#038;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/SKVcQnyEIT8&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="600" height="344"></embed></object></p>
<p>The owners of <a href="http://typebooks.ca/" target="_blank">Type bookstore</a> in Toronto (call: + 416 366-8973) put their shelves to life. Is this a video response to <a href="http://mono-blog.com/2011/10/such-a-heavenly-way-to-die/" target="_self">Spike Jonze&#8217;s Mourir Auprès de Toi</a>? Or an appendix to <a href="http://bookshelfporn.com/" target="_blank">Anthony&#8217;s Bookshelf Porn</a>?</p>
<p>Anyway, nice ad!</p>
<p><a href="http://mono-blog.com/wp-content/uploads/2012/01/Bildschirmfoto-2012-01-13-um-09.24.35.png"><img class="alignleft size-thumbnail wp-image-13800" title="Bildschirmfoto 2012-01-13 um 09.24.35" src="http://mono-blog.com/wp-content/uploads/2012/01/Bildschirmfoto-2012-01-13-um-09.24.35-150x72.png" alt="" width="1" height="1" /></a></p>
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		<title>THE VOICE KNITTING COLLECTION</title>
		<link>http://mono-blog.com/2011/12/the-voice-knitting-collection/</link>
		<comments>http://mono-blog.com/2011/12/the-voice-knitting-collection/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 10:22:57 +0000</pubDate>
		<dc:creator>tw</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[berlin]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[stores]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=13247</guid>
		<description><![CDATA[No Christmas presents yet?
Translate your favorite song or personal audio message into knitting patterns (orders until tomorrow will arrive in time for Christmas). The perfect scarf, cardigan, pullover, skirt, or blanket for music-lovers.
Trikoton, created in Berlin, is more than just a fashion label: as an interdisciplinary team, trikoton explores new ways of generative design and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.trikoton.com/lookbook"><img class="alignleft size-full wp-image-13248" title="trikoton" src="http://mono-blog.com/wp-content/uploads/2011/12/trikoton.jpg" alt="" width="600" height="450" /></a>No Christmas presents yet?<br />
Translate your favorite song or personal audio message into knitting patterns (<a href="http://www.trikoton.com" target="_blank">orders</a> until tomorrow will arrive in time for Christmas). The perfect scarf, cardigan, pullover, skirt, or blanket for music-lovers.</p>
<p><a href="http://www.trikoton.com" target="_blank">Trikoton</a>, created in Berlin, is more than just a fashion label: as an interdisciplinary team, trikoton explores new ways of generative design and interactive production processes. Trikoton transfers voices into clothes, giving them a poetic touch.</p>
<p>Trikoton’s limited editions are available in selected shops in Berlin (other stores <a href="http://www.trikoton.com/stores" target="_blank">here</a>):<br />
<a href="www.staubtemporary.com" target="_blank"> Trikoton Showroom</a>, Manteuffelstrasse 48, 10999 Berlin<br />
<a href="www.temporaryshowroom.com" target="_blank"> Temporary Showroom</a>, Kastanienallee 36a, 10435 Berlin<br />
<a href="www.zehnlevonlangsdorff.com" target="_blank"> Zehnle von Langsdorff</a>, Oderbergerstrasse 51, 10435 Berlin</p>
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		<title>Adorno Constructions, Inc.</title>
		<link>http://mono-blog.com/2011/11/adorno-constructions/</link>
		<comments>http://mono-blog.com/2011/11/adorno-constructions/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 12:00:02 +0000</pubDate>
		<dc:creator>ub</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[chance encounters]]></category>
		<category><![CDATA[theory]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=13165</guid>
		<description><![CDATA[
Company Background
&#8220;Frank Adorno III founded Adorno Construction in 1988, one of the structural concrete construction leaders. In addition to doing structural concrete construction, Adorno Construction, Inc. also creates decorative concrete surfaces.&#8221;
Call today and find out more about Adorno : +1 408 369-8675
]]></description>
			<content:encoded><![CDATA[<p><a href="http://mono-blog.com/wp-content/uploads/2011/11/Bildschirmfoto-2011-11-27-um-14.43.41.png"><img class="alignleft size-large wp-image-13170" title="Bildschirmfoto 2011-11-27 um 14.43.41" src="http://mono-blog.com/wp-content/uploads/2011/11/Bildschirmfoto-2011-11-27-um-14.43.41-600x291.png" alt="" width="600" height="291" /></a></p>
<p><strong>Company Background</strong></p>
<p>&#8220;Frank Adorno III founded Adorno Construction in 1988, one of the structural concrete construction leaders. In addition to doing structural concrete construction, Adorno Construction, Inc. also creates decorative concrete surfaces.&#8221;</p>
<p><a href="http://www.adornoconstruction.com" target="_blank">Call today and find out more about Adorno</a> : +1 408 369-8675</p>
]]></content:encoded>
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		<title>LAST CHANCE: MONO.ARCHIV #01</title>
		<link>http://mono-blog.com/2011/09/last-chance-mono-archiv-01/</link>
		<comments>http://mono-blog.com/2011/09/last-chance-mono-archiv-01/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 12:27:17 +0000</pubDate>
		<dc:creator>tw</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[literature]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[mono.konsum]]></category>
		<category><![CDATA[mono.kultur]]></category>
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=11926</guid>
		<description><![CDATA[There are less than 10 of our limited edition box sets left, so hurry up and get it!
mono.archiv #01 – containing issues mono.kultur #1 to 15, a whopping 14 of which are out of print:
Carsten Nicolai
 Frank Leder
 Nine Inch Nails
 Zeruya Shalev
 M. Cattelan, M. Gioni, A. Subotnick
 François Ozon
 Matias Faldbakken
 Wolfgang Voigt
 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-boxset/mka01.html"><img class="aligncenter size-full wp-image-11929" title="MONO.ARCHIV #01" src="http://mono-blog.com/wp-content/uploads/2011/09/MONO.ARCHIV-011.tiff" alt="" /></a><img class="alignleft size-full wp-image-11934" title="mono.archiv_01a" src="http://mono-blog.com/wp-content/uploads/2011/09/mono.archiv_01a.jpg" alt="" width="404" height="600" />There are less than 10 of our limited edition <a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-boxset/mka01.html" target="_blank">box sets</a> left, so hurry up and <a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-boxset/mka01.html" target="_blank">get it</a>!</p>
<p><a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-boxset/mka01.html" target="_blank">mono.archiv #01</a> – containing issues mono.kultur #1 to 15, a whopping 14 of which are out of print:</p>
<p><a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-01.html" target="_blank">Carsten Nicolai</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-02.html" target="_blank"> Frank Leder</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-03.html" target="_blank"> Nine Inch Nails</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-04.html" target="_blank"> Zeruya Shalev</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-05.html" target="_blank"> M. Cattelan, M. Gioni, A. Subotnick</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-06.html" target="_blank"> François Ozon</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-07.html" target="_blank"> Matias Faldbakken</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-08.html" target="_blank"> Wolfgang Voigt</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-09.html" target="_blank"> David Shrigley</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-10.html" target="_blank"> Bahman Ghobadi</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-11.html" target="_blank"> David LaChapelle</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-12.html" target="_blank"> Richard Powers</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-13.html" target="_blank"> GZA / Wu-Tang Clan</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-14.html" target="_blank"> David Adjaye</a><br />
<a href="http://www.mono-konsum.com/index.php/monokultur_en/monokultur-archiv/monokultur-15.html" target="_blank"> Taryn Simon</a></p>
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		<title>A HUNTER SHOOTS A BEAR</title>
		<link>http://mono-blog.com/2010/09/a-hunter-shoots-a-bear/</link>
		<comments>http://mono-blog.com/2010/09/a-hunter-shoots-a-bear/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:12:20 +0000</pubDate>
		<dc:creator>emg</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[leisure]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=5979</guid>
		<description><![CDATA[I just got to watch what seems to be the next most hit viral video on internet after Arcade&#8217;s Fire &#8216;The Wilderness Downtown&#8217;. Tipp-ex&#8217;s &#8216;A Hunter Shoots a Bear&#8217; is an interactive video posted on Youtube, where you get to choose what happens with the bear after being shot by the hunter! Whatever you type, [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="361" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="600" height="361" src="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object>I just got to watch what seems to be the <a href="http://www.youtube.com/watch?v=4ba1BqJ4S2M">next most hit viral video on internet</a> after Arcade&#8217;s Fire<a href="http://thewildernessdowntown.com/" target="_blank"> &#8216;The Wilderness Downtown&#8217;.</a> Tipp-ex&#8217;s <a href="http://scaryideas.com/content/19430/" target="_blank">&#8216;A Hunter Shoots a Bear&#8217;</a> is an interactive video posted on <a href="http://www.youtube.com" target="_blank">Youtube</a>, where you get to choose what happens with the bear after being shot by the hunter! Whatever you type, it will probably work. So, I tried the words &#8216;plays&#8217;, &#8216;kisses&#8217; and &#8217;sings&#8217; (definitely the funniest!). Of course by now there&#8217;s already plenty of <a href="http://www.pocketfives.com/f13/hunter-shoots-bear-awesome-new-tippex-campaign-598067/" target="_blank">blogs making all kinds of more &#8216;obscure&#8217; experiments</a> and reporting them&#8230;</p>
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		<title>THE LONG TRON</title>
		<link>http://mono-blog.com/2010/07/the-long-tron/</link>
		<comments>http://mono-blog.com/2010/07/the-long-tron/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 10:39:50 +0000</pubDate>
		<dc:creator>uk</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[film]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=5456</guid>
		<description><![CDATA[
When Disney Productions released TRON in 1982, it was way ahead of its time for a major audience. It became a big success among geeks and young males who like video games. When Disney decided to make a sequel with TRON – Legacy they wanted to prepare to not let this happen again. Promotion and [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-5457" href="http://mono-blog.com/2010/07/the-long-tron/tron/"><img class="alignnone size-full wp-image-5457" title="tron" src="http://mono-blog.com/wp-content/uploads/2010/07/tron.jpg" alt="" width="600" height="600" /></a></p>
<p>When <em>Disney Productions</em> released <em><a href="http://www.imdb.com/title/tt0084827/" target="_blank">TRON</a></em> in 1982, it was way ahead of its time for a major audience. It became a big success among geeks and young males who like video games. When <em>Disney</em> decided to make a sequel with <em><a href="http://www.imdb.com/title/tt1104001/" target="_blank">TRON – Legacy</a></em> they wanted to prepare to not let this happen again. <a href="http://www.nytimes.com/2010/07/26/business/media/26tron.html?_r=1" target="_blank">Promotion and marketing for this film started as early as three years ago</a>, on the 2008 <em><a href="http://en.wikipedia.org/wiki/San_Diego_Comic-Con_International" target="_blank">Comic-Con</a></em> convention, creating an early hype in the internet and publicity through &#8220;leaked&#8221; information and trailers. <em>TRON – Legacy</em> will be released in 3D in December 2010.</p>
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		<title>MAKE SOME MONEY</title>
		<link>http://mono-blog.com/2010/04/make-some-money/</link>
		<comments>http://mono-blog.com/2010/04/make-some-money/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:58:09 +0000</pubDate>
		<dc:creator>fr</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=3509</guid>
		<description><![CDATA[Sir Richard Branson, Chief Executive Everything of the Virgin Group donated the first ten flights of his recent project Virgin Galactic to mono.kultur to raise some proper sponsoring money. Galactic Money, or Virgin Sponsoring.
Check out here.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-3514" title="virgingalactic1" src="http://mono-blog.com/wp-content/uploads/2010/04/virgingalactic1.jpg" alt="virgingalactic1" width="600" height="524" />Sir Richard Branson, Chief Executive Everything of the Virgin Group donated the first ten flights of his recent project Virgin Galactic to mono.kultur to raise some proper sponsoring money. Galactic Money, or Virgin Sponsoring.</p>
<p>Check out <a href="http://file1.npage.de/000514/95/bilder/april-april.jpg">here</a>.</p>
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		<title>Augmented reality for a better life</title>
		<link>http://mono-blog.com/2010/04/augmented-reality-for-a-better-life/</link>
		<comments>http://mono-blog.com/2010/04/augmented-reality-for-a-better-life/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 11:49:07 +0000</pubDate>
		<dc:creator>as</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mono-blog.com/?p=3494</guid>
		<description><![CDATA[






































A while back I posted a video showing a vision of ‘augmented reality’, in which ordinary people can earn money by allowing themselves to be immersed in advertising material.
 
 
But as compelling as dystopian fantasies can be, it is wonderful to see technology put to anti-commercial uses once in a while. The Artvertiser is [...]]]></description>
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<p class="MsoNormal"><img class="alignleft size-full wp-image-3512" title="lens21" src="http://mono-blog.com/wp-content/uploads/2010/04/lens21.jpg" alt="lens21" width="600" height="426" />A while back I posted a <a href="http://mono-blog.com/2010/03/brand-space/" target="_blank">video</a> showing a vision of ‘augmented reality’, in which ordinary people can earn money by allowing themselves to be immersed in advertising material.</p>
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<p class="MsoNormal">But as compelling as dystopian fantasies can be, it is wonderful to see technology put to anti-commercial uses once in a while. <a href="http://theartvertiser.com/" target="_blank">The Artvertiser</a> is an augmented reality project that allows you to look through a set of binoculars that replace advertisements with artworks. Once the software is trained to recognise a certain advertising image, the binoculars replace it with a chosen artwork regardless of whether the image appears on a billboard, in a magazine, or any other place.</p>
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<p class="MsoNormal">The developers of the software are working on a version that is compatible with mobile phone technology. But they shouldn’t stop there. They should team up with the<a href="http://www.gizmag.com/electronic-contact-lens-promises-bionic-capabilities-for-everyone/8689/" target="_blank"> team of engineers</a> at the University of Washington, who have used microscopic scale manufacturing techniques to combine a flexible contact lens with an imprinted electronic circuit and lights. It won’t be long before we are able to superimpose a high-resolution display over our field of vision.</p>
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<p class="MsoNormal">You could see art everywhere instead of seeing advertising everywhere. Yes.</p>
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