here & now » advertising

mono.survey #1 – pleased to meet you

ub — Mon, 06 Feb 2012 22:22:23 +0000

When we first started mono.kultur in 2005, we had no idea we would still be around in 2012. mono.kultur was just something we thought should exist. Obviously, so do you – and we’re very flattered by the support and feedback we have been getting from people like you: our readers. But it would be nice to find out more: Who are you? What do you like about mono.kultur? Or what would you like even better?

To make it worthwhile your time, you get the chance to win a year’s subscription of mono.kultur (4 issues). As always, thank you for your support.

Nothing quite like a real book

ub — Fri, 13 Jan 2012 08:04:42 +0000

The owners of Type bookstore in Toronto (call: + 416 366-8973) put their shelves to life. Is this a video response to Spike Jonze’s Mourir Auprès de Toi? Or an appendix to Anthony’s Bookshelf Porn?

Anyway, nice ad!

THE VOICE KNITTING COLLECTION

tw — Sat, 03 Dec 2011 10:22:57 +0000

No Christmas presents yet?
Translate your favorite song or personal audio message into knitting patterns (orders until tomorrow will arrive in time for Christmas). The perfect scarf, cardigan, pullover, skirt, or blanket for music-lovers.

Trikoton, created in Berlin, is more than just a fashion label: as an interdisciplinary team, trikoton explores new ways of generative design and interactive production processes. Trikoton transfers voices into clothes, giving them a poetic touch.

Trikoton’s limited editions are available in selected shops in Berlin (other stores here):
Trikoton Showroom, Manteuffelstrasse 48, 10999 Berlin
Temporary Showroom, Kastanienallee 36a, 10435 Berlin
Zehnle von Langsdorff, Oderbergerstrasse 51, 10435 Berlin

Adorno Constructions, Inc.

ub — Wed, 30 Nov 2011 12:00:02 +0000

Company Background

“Frank Adorno III founded Adorno Construction in 1988, one of the structural concrete construction leaders. In addition to doing structural concrete construction, Adorno Construction, Inc. also creates decorative concrete surfaces.”

Call today and find out more about Adorno : +1 408 369-8675

LAST CHANCE: MONO.ARCHIV #01

tw — Tue, 13 Sep 2011 12:27:17 +0000

There are less than 10 of our limited edition box sets left, so hurry up and get it!

mono.archiv #01 – containing issues mono.kultur #1 to 15, a whopping 14 of which are out of print:

Carsten Nicolai
Frank Leder
Nine Inch Nails
Zeruya Shalev
M. Cattelan, M. Gioni, A. Subotnick
François Ozon
Matias Faldbakken
Wolfgang Voigt
David Shrigley
Bahman Ghobadi
David LaChapelle
Richard Powers
GZA / Wu-Tang Clan
David Adjaye
Taryn Simon

A HUNTER SHOOTS A BEAR

emg — Thu, 02 Sep 2010 17:12:20 +0000

I just got to watch what seems to be the next most hit viral video on internet after Arcade’s Fire ‘The Wilderness Downtown’. Tipp-ex’s ‘A Hunter Shoots a Bear’ is an interactive video posted on Youtube, where you get to choose what happens with the bear after being shot by the hunter! Whatever you type, it will probably work. So, I tried the words ‘plays’, ‘kisses’ and ’sings’ (definitely the funniest!). Of course by now there’s already plenty of blogs making all kinds of more ‘obscure’ experiments and reporting them…

THE LONG TRON

uk — Thu, 29 Jul 2010 10:39:50 +0000

When Disney Productions released TRON in 1982, it was way ahead of its time for a major audience. It became a big success among geeks and young males who like video games. When Disney decided to make a sequel with TRON – Legacy they wanted to prepare to not let this happen again. Promotion and marketing for this film started as early as three years ago, on the 2008 Comic-Con convention, creating an early hype in the internet and publicity through “leaked” information and trailers. TRON – Legacy will be released in 3D in December 2010.

MAKE SOME MONEY

fr — Thu, 01 Apr 2010 15:58:09 +0000

Sir Richard Branson, Chief Executive Everything of the Virgin Group donated the first ten flights of his recent project Virgin Galactic to mono.kultur to raise some proper sponsoring money. Galactic Money, or Virgin Sponsoring.

Check out here.

Augmented reality for a better life

as — Thu, 01 Apr 2010 11:49:07 +0000

A while back I posted a video showing a vision of ‘augmented reality’, in which ordinary people can earn money by allowing themselves to be immersed in advertising material.

But as compelling as dystopian fantasies can be, it is wonderful to see technology put to anti-commercial uses once in a while. The Artvertiser is an augmented reality project that allows you to look through a set of binoculars that replace advertisements with artworks. Once the software is trained to recognise a certain advertising image, the binoculars replace it with a chosen artwork regardless of whether the image appears on a billboard, in a magazine, or any other place.

The developers of the software are working on a version that is compatible with mobile phone technology. But they shouldn’t stop there. They should team up with the team of engineers at the University of Washington, who have used microscopic scale manufacturing techniques to combine a flexible contact lens with an imprinted electronic circuit and lights. It won’t be long before we are able to superimpose a high-resolution display over our field of vision.

You could see art everywhere instead of seeing advertising everywhere. Yes.

BRAND SPACE

as — Wed, 10 Mar 2010 12:08:18 +0000

I fell over this architecture project and hurt myself.