Arcade Fire certainly had an impressive year as far as videos are concerned, making Spike Jonze look like the least inventive in the trio of directors employed to promote 2010’s grand third album The Suburbs. Embracing the Internet as the new medium to distribute music videos rather than fighting it, their first promo for The Wilderness Downtown, albeit a little shakily, integrated Google Earth in real time, whereas their latest effort for Sprawl II, directed by Vincent Morisset offers an interactive version of the video above, which is kind of amazing.
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mono.kultur #49:
Santiago Sierra
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