Zach Nader
Zach Nader
Since the advent of industrialization, man has belabored the destruction of human identity in the technological sinkhole, enmeshed in metal, wires, and electricity and ever growing to the beat of Moore’s law. The insistent currency of interchangeable events, status, and messages meted out by social networking sites presently fill the absence of the harder personal investment necessary to build traditional relationships. Zach Nader’s photo series Counterweight imagines the extreme of technologically-negotiated masking and negation. Using Photoshop’s content-aware fill, his images appear like documentation of Quantum Stealth test runs. Nostalgic family photos become abstract exercises in aesthetic sanitation and the persistence of (aura in selective) amnesia. While disturbing, they suggest that a dip into Lethe can actually be mentally refreshing in the present clog of virtual information, creating a space for reflection.
Want to fill in the blanks? Read his interview with In the In-Between.
