As London’s ever so popular Frieze Art Fair is opening its doors today, what caught our eye is the gentle redesign of the fair’s fantastic campaigns, as Studio Frith have taken over the reigns from Graphic Thought Facility. Keeping the natural theme of the past 11 years, Studio Frith focused on local and migratory birds to establish the connection between the two fairs in London and New York. Conceptually nice, visually beautiful, it’s a subtle and quiet update of a successful campaign. Read a little more about the process over at It’s Nice That.
