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THE CHANGING VALUES OF MALES

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After we heard and wrote yesterday that Men’s Health had used the headlines from October 2007 for their current issue, it turns out they’ve been doing it for years! This is just too good… It seems like us men are just obsessed with the same concerns over the years (sex, money and sixpacks, non surprisingly). Good work lads, must remember to buy it from now on. [Thanks MagCulture.]

Left: ‘Six Pack Abs’, the hot topic in December 2006, April 2007, October 2007, April 2008 and December 2009.

Below: ‘Lose your gut’, the brand new issue in March 2006, March 2007, September 2007, March 2008, and May 2009.

‘Get Back in Shape’, the definitive guide in altogether 10 issues.

Animations by Gawker.

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