“Alec Soth says…
The Gerneralized Answer:
The medium is moving in two directions simultaneously:  it is becoming both increasingly digital and physical. The obvious analogy is the music industry. Most people get their music via inexpensive digital downloads. But at the same time, vinyl album sales were up 33% last year. The diehards crave something physical. In the world of photographic publishing, 99% of trade publications will become digital. Most photo magazines, museum catalogs and other photographic publications will be read on digital tablets. But then there will be the glorious 1% of handcrafted, physical books. If I were in marketing, I might show you an illustration like this…”

What’s Next? is a FOAM 2011 project that looks towards the future of photography. And you can participate too. Find out more here.