What’s nice about selling in fashion stores is that they really care not only about their products but also very much about how they are displayed, and in what kind of environment. Each item is presented as something particularly precious, and of course that’s how we like to think of our little endeavour on days when we’re feeling particularly confident. A beautiful point in case is Song in Vienna, which is the kind of boutique that is so carefully and lovingly curated down to the last detail that you can immediately feel the presence of a personality behind it – in this case, Frau Myung il Song. Representing a considered range of designers including a certain Dries van Noten, Celine, Adam Kimmel or Christopher Kane among others, they also integrated an exhibition space into their quarters right in the heart of Vienna.
Song
Praterstrasse 11 – 13
1020 Vienna
Austria
