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KIDS VS COMMERCE

Anyone with kids will relate to children’s direct, uninhibited and vivid response to the world as a refreshing change of view – funny at times, surprising at others, but always incredibly precious to see a reaction unfettered by intellectual reasoning. So Yolanda Domingez‘ genius project Ninos versus Moda to ask a series of 8-year-olds to respond to various current fashion campaigns is not only hilarious, it is also deeply unsettling as it reveals some of the mechanisms with which we are being manipulated on a daily basis.

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