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Badlands Unlimited has recently announced the opening of its flagship retail outlet in the Lower East Side in Manhattan. A partnership between Badlands and long time LES business owners Mr. and Mrs. Yu, Y.oung P.ublisher 99¢ & Up is a one-of-a-kind retail experience conveniently located in the heart of the historic Lower East Side.

Badlands publishes books that are as essential as toiletries,” said Micaela Durand, the director of Badlands. “Now New Yorkers have a great destination to find both.”