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We’ve been doing the occasional jobs and commissions in art direction and design and writing and and and over the years, and slowly, slowly one might be tempted to call it a studio in its own right. One of the more exciting projects has been to develop an advertising strategy for the New York fashion brand tsesay, the younger sister of the renowned cashmere label TSE, which once had Hussein Chalayan as its creative director.

With tsesay positioning itself between high-end design and street culture, we proposed to emphasize the heritage of New York in the graphic language of the campaign by introducing a background layer that features cityscapes of NYC (which, as a nice democratic touch, were actually resourced from mostly non-professional photographers) to be juxtaposed with the fashion images. This can and will be played out in various ways over the next seasons, of course, but we’re so pleased with the results of the first campaign for the current Autumn/Winter collection, which draws upon themes of warmth and comfort during the cold months, illustrated by a delicious inside / outside visual overlay.

Art Direction:
Photography: David Fischer
Styling: Syria Bellisario
Hair & Makeup: Julie Skok

Model: Dina / Izaio

One Comment

  1. multipara wrote:

    love it!

    Tuesday, September 24, 2013 at 23:09 | Permalink

3 Trackbacks/Pingbacks

  1. here & now › MONO.STUDIO: TSESAY WEBSITE on Friday, November 15, 2013 at 17:11

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  2. here & now › MONO.STUDIO: TSESAY SS 2014 CAMPAIGN on Thursday, April 17, 2014 at 19:49

    [...] second campaign that we produced with for New York fashion label tsesay. Continuing our modular graphic system of fashion images juxtaposed on land/cityscapes, this time we focused on summery sun-drenched [...]

  3. here & now › INTRODUCING MONO.STUDIO on Wednesday, July 29, 2015 at 13:27

    [...] have mentioned before that behind the printed page, we have been doing more and more commissioned design and editorial work for various projects, which in the meantime, we [...]