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With spring in the air, high time to introduce our second campaign that we produced with for New York fashion label tsesay. Continuing our modular graphic system of fashion images juxtaposed on land/cityscapes, this time we focused on summery sun-drenched settings as the tsesay Spring/Summer 2014 collection is largely inspired by surf and skate culture, incorporating elements of beach wear and tie dye techniques. To capture a sense of lightness and joy, all fashion images were shot in full motion, while the background images unashamedly revel in that summer feeling. in pop modus, and happy Easter everyone.

Art Direction /
Photography / Kai von Rabenau
Styling / Syria Bellisario
Hair & Make Up / Julie Skok
Model / Michaela / Izaio